Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics.
The Google Analytics connector enables you to seamlessly integrate with Google Analytics to manage user lifecycle and govern access to their accounts, Properties and Sub-properties.
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